In the never-ending quest to find your target customers, the number of approaches you could take is infinite. Where some businesses focus their efforts on reaching the widest range of potential customers as possible, others take a more tactical approach. Account-Based Selling (ABS) goes a step further,...
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You want the highest conversion rate potential for your business. And this means appealing to as many qualified leads as possible. A great sales process will help you every step of the way — from lead generation to closing the sale. When you’ve got plenty of leads...
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Highly successful business owners understand the importance of the buyer’s journey. Managing and optimizing the process by which a potential buyer becomes a loyal customer is a part of running an efficient sales cycle. We’ve looked before at the utility of a well-defined sales process. However, in...
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CRM. Customer Relationship Management. You’ve heard it before, but what does it mean? And why is it important? A proper CRM system will align your sales, marketing, and organizational departments. Furthermore, it will also increase revenue and build stronger customer relationships. It’s a simple idea—put the customer...
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We’ve talked about how to help your sales personnel grow your business. But another way to help them is by making sure your customer relationship management software is organized. If your CRM system is inaccessible and out of date, it could be costing you. In fact, if not...
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