{"id":2192,"date":"2020-12-21T08:07:24","date_gmt":"2020-12-21T08:07:24","guid":{"rendered":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/?p=2192"},"modified":"2020-12-18T18:08:21","modified_gmt":"2020-12-18T18:08:21","slug":"do-you-have-a-new-sales-strategy-for-2021","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/do-you-have-a-new-sales-strategy-for-2021\/","title":{"rendered":"Do You Have a New Sales Strategy for 2021?"},"content":{"rendered":"

Last week, we talked about having a defined sales strategy<\/a>. However, best practices for creating sales strategies change over time. But today, we want to focus on what a great sales strategy will look like in 2021. It\u2019s time to plan for the future. And this is especially true if your business had a challenging year.<\/strong><\/p>\n

It makes sense \u2013 we\u2019re not selling like they were in the 1960s anymore, and the sales industry will continue to experience change. Factor in the swift changes in the world as we knew it in 2020 and the one certainty left is that it\u2019s time for a shift in sales strategy.<\/p>\n

This blog post covers ideas<\/strong> to create a working sales strategy for 2021 so you\u2019re on the road to success even before ringing in the New Year.<\/p>\n

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Steps to Take for Planning Your Sales Strategy in 2021<\/strong><\/h2>\n

If you already have a sales strategy \u2013 maybe it\u2019s pretty recent, or perhaps it\u2019s been sitting in a file somewhere for a few years \u2013 you don\u2019t need to throw everything out to start fresh for 2021. There might be important insights in there you can use to inform your approach.<\/p>\n

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Update Your Buyer Personas<\/strong><\/h3>\n

Refreshing your buyer profiles frequently is a good practice to ensure they stay up to date. Markets shift, your sales and marketing teams<\/a> change approaches, and your profiles can quickly become out of date and unhelpful.<\/p>\n

Update them before 2021 starts in earnest. And don\u2019t forget to set a regular cadence for updating them<\/a> to ensure you\u2019re always dialed into your ideal customer<\/strong> and their needs, desires, and pain points.<\/p>\n

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Dial in the Digital Customer Journey <\/strong><\/h3>\n

One of the biggest developments of 2020 was the sudden shift to online everything<\/a> \u2013 education, work, and even sales. This shift goes far beyond the shift to ecommerce, though that\u2019s certainly part of it.<\/p>\n

But with the sharp decrease in business travel and your prospects and sales teams likely working from home more in 2021, how has your organization adjusted your sales strategy?<\/p>\n

Buyers might now be entering your sales funnel at any stage<\/strong>, and they aren\u2019t tied to a single channel. They\u2019re spending more time on social media and digital marketing strategies are increasingly vital.<\/p>\n

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Therefore, a few suggestions on making adjustments to your digital customer journey are<\/strong>:<\/p>\n