{"id":633,"date":"2018-11-14T22:04:49","date_gmt":"2018-11-14T22:04:49","guid":{"rendered":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/?p=633"},"modified":"2019-02-20T18:53:41","modified_gmt":"2019-02-20T18:53:41","slug":"write-a-sales-email-prospects-will-open-every-time","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/write-a-sales-email-prospects-will-open-every-time\/","title":{"rendered":"Write A Sales Email Prospects Will Open Every Time"},"content":{"rendered":"

We\u2019ve all been there — sent nearly a hundred emails and only got one response back. Why? Because we\u2019re not using the right template. So we just end up annoying prospects or making them feel as if they\u2019re just getting spammed.<\/strong><\/p>\n

Prospects are busy (we all are). Take a minute to think about all the emails you get each day and how many you open, and then how many you actually take action on.<\/p>\n

It\u2019s a small number isn\u2019t it?<\/p>\n

What made you open those emails and take action?<\/strong><\/p>\n

Most of the time it comes down to compelling copy.<\/strong><\/p>\n

With this in mind, let us take you through some essential pieces of a great sales prospecting email.<\/p>\n

\u00a0<\/strong><\/p>\n

Five Aspects of Successful Sales Emails<\/strong><\/h2>\n

Engaging prospects can be a lot easier if you follow these steps.<\/strong><\/p>\n

\u00a01.\u00a0<\/strong>Attention-Grabbing Subject Line<\/strong><\/h3>\n

This is a no-brainer — you need something that gets your prospect\u2019s attention. The subject line is your first hurdle. So if you can outshine the others in the inbox, you\u2019re going to make it through to the next round.<\/p>\n

 <\/p>\n

2. Re-Write (then re-write again)<\/strong><\/h3>\n

Getting a great message will take more than one, two, or even three drafts. You\u2019re trying to connect to a potential customer and share a meaningful message, so this will take some time.<\/p>\n

Refine your final product each time by looking at issues with clarity, messaging, tone, and grammar! Use an app like<\/strong> Grammarly<\/a> to review your drafts.<\/p>\n

 <\/p>\n

3. Seek a Second Opinion<\/strong><\/h3>\n

Once you nail down your final draft, reach out to one or two people you trust and ask for their opinions. Decide what you want to take from their feedback and implement it<\/strong> into your email so it can be just right.<\/p>\n

 <\/p>\n

4. Don\u2019t Show Off<\/strong><\/h3>\n

When you\u2019re going through your first and second drafts,\u00a0cut out all jargon.<\/strong><\/p>\n

You don\u2019t want to alienate prospects because they don\u2019t understand something, and you don\u2019t <\/em>want to come off as annoying. While you\u2019re making cuts, you can also go ahead and remove all clich\u00e9s <\/strong>— your prospects have heard it all before, and it just gets annoying to read over and over again.<\/p>\n

 <\/p>\n

5. Keep It Short and Sweet<\/strong><\/h3>\n

Remember, everyone is busy. There\u2019s no reason to send paragraphs upon paragraphs; we can guarantee this will get your email a one-way ticket to the junk folder. Break up your sentences and then read your email out loud to yourself a few times <\/strong>to see how it flows.<\/p>\n

 <\/p>\n

The next time you decide to send some cold sales emails, keep these tips in mind. Investing time and effort into developing this skill will be a great investment for<\/strong> your team’s success.<\/p>\n

 <\/p>\n

We Can Help!<\/h2>\n

Want to learn more tips on how to find the right people for your team, reach record sales, and grow your business? Let\u2019s talk!<\/p>\n

Check out our services here<\/a>. Give us a call at 817-800-9546 or fill out our contact form<\/a> and we\u2019ll be in touch!<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Image attribution<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve all been there — sent nearly a hundred emails and only got one response back. Why? Because we\u2019re not using the right template. So we just end up annoying prospects or making them feel as if they\u2019re just getting spammed.<\/p>\n

Prospects are busy (we all are). Take a minute to think about all the emails you get each day and how many you open, and then how many you actually take action on.<\/p>\n","protected":false},"author":6,"featured_media":682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[12],"tags":[16,14,13,15],"_links":{"self":[{"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/posts\/633"}],"collection":[{"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/comments?post=633"}],"version-history":[{"count":5,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/posts\/633\/revisions"}],"predecessor-version":[{"id":742,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/posts\/633\/revisions\/742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/media\/682"}],"wp:attachment":[{"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/media?parent=633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/categories?post=633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/tags?post=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}