{"id":813,"date":"2019-01-09T15:56:43","date_gmt":"2019-01-09T15:56:43","guid":{"rendered":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/?p=813"},"modified":"2019-01-24T16:08:10","modified_gmt":"2019-01-24T16:08:10","slug":"when-are-cold-sales-emails-appropriate","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/when-are-cold-sales-emails-appropriate\/","title":{"rendered":"When Are Cold Sales Emails Appropriate?"},"content":{"rendered":"

When done correctly, cold emails can do a lot for your business. And yet when done poorly, it can have the exact opposite effect. The truth is that cold emailing is an art,<\/strong> and to make them efficient for your business there are some key steps to follow.<\/p>\n

In our latest blog, we talked about crafting efficient sales emails<\/a> in general.<\/p>\n

Today, however, we\u2019re going to highlight one aspect of cold emails — timing.<\/p>\n

When is it appropriate to send a cold email? <\/strong><\/p>\n

When could sending a cold email actually be harmful to your prospective relationship? <\/strong><\/p>\n

Read on to find out!<\/p>\n

 <\/p>\n

Timing Is Key For Sending Cold Sales Emails<\/strong><\/h2>\n

Yes, great cold emails can establish lasting connections with prospects.<\/p>\n

But you have to take into consideration <\/em>that your prospects are likely getting a flood of sales emails every week. Apart from having to stand out from the rest<\/strong>, you want to make sure you get your foot in the door rather than getting the door slammed in your face.<\/p>\n

There are three identifiable situations in which sending a cold email is appropriate:<\/strong><\/p>\n

1. You Can\u2019t Get Your Target on the Phone<\/strong><\/h3>\n

You\u2019re going after a company\u2019s decision-maker, meaning their schedule is likely pretty tight. If you know you won\u2019t be able to get them on the phone or you\u2019re afraid of playing phone tag for a few weeks, you can take this opportunity to send a cold email.<\/p>\n

 <\/p>\n

2. Your Prospect Hasn\u2019t Responded to Other Methods<\/strong><\/h3>\n

There are certain social media touches that can be appropriate, like mentioning a prospect on Twitter, leaving a voicemail, getting a referral, or even sending a LinkedIn <\/strong>message.<\/p>\n

However, it can be tricky to determine how active people are across various platforms. And if you\u2019ve tried to connect unsuccessfully, then take the leap to a cold email.<\/p>\n

 <\/p>\n

3. When You Use an Account-Based Strategy<\/strong><\/h3>\n

The mother of all personalized marketing strategies definitely warrants the use of a cold email. If you know a lot about your prospect and feel confident in your targeted message, go for it!<\/p>\n

 <\/p>\n

<\/h2>\n

Some Final Tips for Sending Cold Sales Emails<\/strong><\/h2>\n

If you\u2019ve identified the appropriate situation to send a cold email, then implement these extra steps to ensure you get a response.<\/strong><\/p>\n

The worst thing that could happen with sending a cold email is that your prospect receives it when they are sleeping, eating, or busy at work. Catch them at the wrong time, and you may get lost in the day\u2019s work and never hear back.<\/p>\n

Planning cold emails around who you are emailing and where they are can help increase your chances of success.<\/p>\n

Here\u2019s a handful of tried and true tips for great cold sales email practices:<\/strong><\/p>\n