{"id":844,"date":"2019-02-20T18:45:50","date_gmt":"2019-02-20T18:45:50","guid":{"rendered":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/?p=844"},"modified":"2019-02-20T18:45:50","modified_gmt":"2019-02-20T18:45:50","slug":"finding-the-balance-of-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/finding-the-balance-of-sales-and-marketing\/","title":{"rendered":"Finding The Balance of Sales And Marketing"},"content":{"rendered":"

When it comes to your sales and marketing teams, you want them to act as yin and yang, two separate disciplines that complement each other, are interconnected, and give rise to each other.<\/strong> While this certainly sounds nice, it will come as a shock to nobody to realize that this balance is more difficult to attain than it should be.<\/p>\n

Many companies see the value and importance of sales and marketing operating together, but actually executing it is another story.<\/strong><\/p>\n

In last week\u2019s post about 2019 sales trends<\/a>, we briefly highlighted finding this balance. Today, we will go in depth about this important relationship.<\/p>\n

If you\u2019ve struggled with nailing down a solid strategy for sales and marketing alignment, here are some of our best tips for finding the balance.<\/p>\n

 <\/p>\n

Key Practices for Sales and Marketing Alignment<\/strong><\/h2>\n

Marketing and Sales don\u2019t always work hand in hand, and that\u2019s okay, but here are some good approaches to bridge the gap and build a stronger organization.<\/strong><\/p>\n

1. Collect and Review Data (Together)<\/h3>\n

Numbers don\u2019t lie, and it\u2019s normal for people to be skeptical of processes and initiatives they don\u2019t know much about. If both teams rely on the same data, they\u2019ll be on the same page. <\/strong><\/p>\n

Review data together as a team and open up the floor for discussion to determine if practices are effective, understood, and if there\u2019s room for improvement.<\/p>\n

 <\/p>\n

2. Nurture Leads<\/h3>\n

Content marketing<\/strong> is a relatively new practice, and it has taken on a task that salespeople once performed; creating the right content can actually guide potential customers down the sales funnel to your sales team. Your sales team can dictate the content while your marketing team should execute it. <\/strong><\/p>\n

Consider holding content creation meetings in which your sales team can share their insight and interactions with customers<\/strong> with the marketing team to determine what people want and what they\u2019re responding to.<\/p>\n

Also, incorporate a process to nurture all of your sales team\u2019s energy. Aligning your messaging and capturing leads and prospects into the nurture funnel of your marketing are best<\/strong> practices many companies simply miss.<\/p>\n

 <\/p>\n

3. Inclusive Communication<\/h3>\n

Sales teams make calls daily, a lot of them. These are gold mines for your marketing team. Invite members from your marketing team to listen in on sales calls, or at least record them<\/strong> so they can get ideas for future content.<\/p>\n

 <\/p>\n

4. Cross-Functional Training<\/h3>\n

Much like our first point, this is another approach that aims to educate each team on the other\u2019s responsibilities and goals. Train your sales team on marketing concepts and vice versa; this will foster an understanding between the teams and lead to better collaboration<\/strong>.<\/p>\n

 <\/p>\n

5. Reward Everyone<\/h3>\n

When your company has successes, identify what your sales and marketing accomplished together, then reward them jointly<\/strong>. Compensation like a joint happy hour, team retreat, or even gift cards can encourage communication<\/strong> and grow relationships.<\/p>\n

 <\/p>\n

6. Utilize Resources<\/h3>\n

There\u2019s no shame in seeking help when you simply don\u2019t have the time or resources in-house<\/strong> to accomplish the sales-marketing alignment your organization needs. Instead, look for expert guidance elsewhere, like 360 Consulting<\/a> to help you craft a winning approach.<\/p>\n

 <\/p>\n

Driving bottom-line results requires some work, and we can help you bridge the gap between Sales and Marketing for a winning strategy. Learn more about our services<\/a> and how we can help you achieve your goals, smash sales records,<\/strong> and put your organization on the path to success!<\/p>\n

Schedule your FREE sales assessment<\/a> today!<\/p>\n

 <\/p>\n

Image attribution<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to your sales and marketing teams, you want them to act as yin and yang, two separate disciplines that complement each other, are interconnected, and give rise to each other. While this certainly sounds nice, it will come as a shock to nobody to…<\/p>\n","protected":false},"author":1,"featured_media":848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[75,12,29],"tags":[78,77,80,76,79],"_links":{"self":[{"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/posts\/844"}],"collection":[{"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/comments?post=844"}],"version-history":[{"count":5,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/posts\/844\/revisions"}],"predecessor-version":[{"id":850,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/posts\/844\/revisions\/850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/media\/848"}],"wp:attachment":[{"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/media?parent=844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/categories?post=844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdevsite.com\/360consultingdfw.com\/wp-json\/wp\/v2\/tags?post=844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}