At The Expo Group's recent signature event, xplore, Michael McCauley from Williams/Gerard shared several insights during his presentation dealing with the three Cs of Success – Creativity, Community and Consciousness. In[...]
Welcome to the July 2016 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. This month’s podcast features an interview with The Expo Group’s Exhibit Marketer[...]
In a 1996 article published in the Harvard Business Review, “The Future of Interactive Marketing”, the authors noted, “Clearly, marketing’s tool kit is experiencing unsettling amounts of innovation today. The[...]
A recent session on negotiating holds several lessons for attendee marketing. Event organizers are battling inertia: Why should I click here and register? Why should I open my wallet and travel to[...]
Welcome to the June 2016 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. This month’s podcast features an interview with The Expo Group’s[...]
Exhibitions Mean Business (EMB) – is a campaign that represents the collective voice of the exhibitions and events industry. EMB brings to life the dynamic story of this industry and[...]
(image courtesy of Zach Wintin in our Dallas office) We understand the confusion. Rules and regulations on what you can and can’t do in your booth vary from city to[...]
“Events done well turn into lasting experiences, which translate into long term ROI,” said Chobani’s CMO Peter McGuinness at the recent Experiential Marketing Summit. McGuinness is a fan of doing[...]
