Heading to the Janus factory in Goshen, Indiana for the first big maintenance on his motorcycle led EVP, Creative Michael McCauley to a few epiphanies. Read more about how everyone is so engaged and passionate there it is infectious.
Busyness. Stress. The whirlwind. Whatever you want to call it, exhibitors suffer it. When the new Perspective Series of rental exhibits from The Expo Group launched, part of the goal was to make exhibiting even easier.
Companies now participate in trade shows for different reasons than they did in 2008. The exhibit hall is no longer just the place where, as we have said for years, “buyers and sellers meet.”
Show organizers have begun to realize it isn’t just sales leads exhibitors seek when they invest in events -- they’re also looking for new business partners.
Beacon technology provides valuable information about attendee behavior, engagement activities and pathway layouts. Our next webinar is a primer on this tech so you know whether it’s right for you.
Public launches for comprehensive fundraising campaigns can be improved by focusing on the following four things that can and should be done to ensure success.
This month, we visit with Manolita Moore with the North American Veterinary Community and learn some new ideas for acquisition and retention for trade shows.
