The word disruption is everywhere today. Shows and events are undergoing significant changes to keep up with higher audience expectations and the influx of technology...
The Annual Experiential Marketing Summit is the world’s largest conference on experiential marketing. Here's 4 tips our Director, Brand Experience Todd Carruth, discovered at the event.
Receiving an ROI report is great. But preparing an ROI report, that is a different story. It takes research, strategy and foresight at every level to maximize the return on[...]
Welcome to the June 2019 edition of The Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. Journalist Michael Hart shares insights he[...]
Welcome to the May 2019 edition of The Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. This month on The Exposure Podcast,[...]
People like to talk about innovation, but very few really enjoy implementing it. The reality is that many show organizers are reluctant to rock the boat. Only, exhibitors are ready to rock it...
Many of us know the trade show floor so well we could probably enter one for the first time with a blindfold on and not bump into anything. The exhibitors we talked to in The Invisible Exhibitor study are ripe for something different..
Beacons can provide valuable information about attendee behavior, engagement activities and layouts. But how do you get started? Register for this free on-demand webinar to discover more...
