In a 1996 article published in the Harvard Business Review, “The Future of Interactive Marketing”, the authors noted, “Clearly, marketing’s tool kit is experiencing unsettling amounts of innovation today. The[...]
A recent session on negotiating holds several lessons for attendee marketing. Event organizers are battling inertia: Why should I click here and register? Why should I open my wallet and travel to[...]
Welcome to the June 2016 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. This month’s podcast features an interview with The Expo Group’s[...]
Exhibitions Mean Business (EMB) – is a campaign that represents the collective voice of the exhibitions and events industry. EMB brings to life the dynamic story of this industry and[...]
(image courtesy of Zach Wintin in our Dallas office) We understand the confusion. Rules and regulations on what you can and can’t do in your booth vary from city to[...]
“Events done well turn into lasting experiences, which translate into long term ROI,” said Chobani’s CMO Peter McGuinness at the recent Experiential Marketing Summit. McGuinness is a fan of doing[...]
Recently, Corey Kelley, The Expo Group’s VP of Technology and Process traveled to Pittsburgh to participate in the annual Global Service Jam, a 48-hour event that highlights the value of service design. The[...]
Welcome to the May 2016 edition of the Exposure Podcast from The Expo Group produced and hosted by Dana Freker Doody and Todd Carruth. Our feature interview this month is with the president and[...]
This article by Regina McGee from Virtual Edge Institute is reprinted here with permission and originally appeared online here. Why live stream from the exhibit hall? For the American Society for[...]
The Expo Group Exhibit Marketer of the Year Award for 2016 Presented Irving, Texas – April 27, 2016 – The Expo Group is pleased to announce the fifth annual The[...]
