{"id":10,"date":"2013-01-02T10:08:20","date_gmt":"2013-01-02T10:08:20","guid":{"rendered":"http:\/\/localhost\/expogroup\/2013\/01\/02\/having-it-both-ways\/"},"modified":"2018-12-10T13:07:26","modified_gmt":"2018-12-10T13:07:26","slug":"having-it-both-ways","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/having-it-both-ways\/","title":{"rendered":"Having it Both Ways"},"content":{"rendered":"

<\/p>\n

By Michael Doyle, for Convene<\/em><\/p>\n

By launching hybrid events, the American Public Works Association and the American Society for Healthcare Engineering increased both in-person and online attendee engagement.<\/p>\n

When the organizers of the American Public Works Association\u2019s (APWA) International Public Works Congress & Exposition sought a way to break down barriers between their education program and show floor in Anaheim on Aug. 26\u201329, the approach that general services contractor The Expo Group (TEG) suggested \u2014 a hybrid event \u2014 took them by surprise.<\/p>\n

hybridevent6<\/a>On the other hand, adding a virtual component to its two annual 2012 meetings \u2014 the ASHE Annual Confer- ence & Technical Exhibition, July 15\u201318 in San Antonio, and the International Summit & Exhibition on Health Facility Planning, Design & Construction (PDC Summit), March 4\u20137 in Phoenix \u2014 seemed a more straightforward solution for the American Society for Healthcare Engineering, which wasn\u2019t seeking to grow in-person traffic as much as to extend its live event education to a remote audience. Looking strategically at their overall goals, both APWA and ASHE determined that their trade-show floor and attendee-marketing efforts could benefit from digital event-technology solutions, said Dana Freker Doody, The Expo Group\u2019s vice president of corporate communications. Both organizations worked with The Expo Group to broadcast education right from the show floor.<\/p>\n

DRIVING TRAFFIC<\/strong><\/p>\n

In order to create a buzz and get attendees moving to and around the exhibits all day, APWA held special education programs in a streaming theater that The Expo Group created in the show hall\u2026<\/p>\n

Read the full article from Michael Doyle on page 45 in the December 2012 issue of PCMA\u2019s Convene<\/em> here<\/font><\/a>.<\/p>\n

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