{"id":1168,"date":"2018-10-10T18:46:24","date_gmt":"2018-10-10T18:46:24","guid":{"rendered":"https:\/\/c1mdevsite.com\/theexpogroup.com\/?p=1168"},"modified":"2019-02-27T20:50:33","modified_gmt":"2019-02-27T20:50:33","slug":"3-reasons-to-go-experiential","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/3-reasons-to-go-experiential\/","title":{"rendered":"3 Reasons to Go Experiential"},"content":{"rendered":"<p>Forbes recently published a terrific article entitled\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2018\/08\/15\/3-reasons-why-cmos-should-embrace-experiential-marketing\/#3a4b3d947da6\" target=\"_blank\" rel=\"noopener\">3 Reasons Why CMO&#8217;s Should Embrace Experiential Marketing<\/a>.<\/p>\n<p>Lots of areas for agreement. But I think it could have gone a little deeper.<\/p>\n<p>When I get asked the &#8216;Why Experiential?&#8217; question, here&#8217;s my\u00a0<strong>&#8216;Rule of Three<\/strong>&#8216; answer:<\/p>\n<p><strong>The Power of DOING something<\/strong>&#8211; There is a great Chinese quote (often misattributed to Confucius) &#8220;I hear and I forget. I see and I remember. I do and I understand&#8221; that social scientists have discovered to be true. Both emotional and logical memory&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I hear and I forget. I see and I remember. I do and I understand&#8221; that social scientists have discovered to be true. Both emotional and logical memory are ready.<\/p>\n","protected":false},"author":2,"featured_media":1175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/1168"}],"collection":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/comments?post=1168"}],"version-history":[{"count":1,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/1168\/revisions"}],"predecessor-version":[{"id":4421,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/1168\/revisions\/4421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media\/1175"}],"wp:attachment":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media?parent=1168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/categories?post=1168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/tags?post=1168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}