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Why live stream from the exhibit hall? For the American Society for Healthcare Engineering (ASHE), there are many dividends but at the end of the day it\u2019s all about building community and driving engagement, said Dana Freker Doody, vice president of corporate communications for The Expo Group, ASHE\u2019s\u00a0 general service contractor. She has served as hybrid event strategist for ASHE since the group\u2019s first hybrid annual meeting in 2013.<\/p>\n
\u201cASHE is very close to its strategic objectives as an association,\u201d Freker Doody said. \u201cThey see the hybrid format as a way to reach members who are not coming to the annual meeting, and they want to stream content that will keep that community close and position the association as a leader.\u201d<\/p>\n
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Dana Freker Doody at the 2016 ASHE PDC Summit<\/span><\/em><\/p>\n But why stream from the show floor versus, say, the\u00a0registration area or somewhere else at the meeting? Event organizers everywhere are looking for ways to break down the barrier between \u201clearning is over here and the exhibition is over there. Bringing education to the trade show floor changes that and drives more member engagement,\u201d Freker Doody said. And of course, exhibitors love it. They love it so much that booths near the association\u2019s booth set up for streaming now sell for a premium.\u00a0<\/p>\n The \u201cASHE Connect: Continuing the Conversation\u201d booth is strategically located two-thirds down a brightly carpeted diagonal boulevard that is the show\u2019s main aisle. Here 15-minute conversations with conference speakers are live streamed several times a day during the show. Freker Doody helps facilitate questions from the remote audience, with various ASHE staff and board members serving as discussion moderators. The booth area has seating for attendees. Speaker interviews are scheduled and posted so attendees on-site can plan ahead. In addition to this content, the association also live streams the meeting\u2019s general session.<\/p>\n According to ASHE, in-person attendance at the annual event is more than 6,000, and the hybrid adds 8 percent more registrants, with both live and remote audiences increasing by small percentages since the hybrid program was introduced in 2013. The 53rd ASHE Annual Conference and Technical Exhibition will take place in July in Denver, and Freker Doody is looking forward to trying out something new: the production crew will be able to unplug the camera from the association\u2019s booth and live stream at spots around the show floor.<\/p>\n \u201cPeople online always want to see more of the show floor, they want to know if it\u2019s busy, to see what\u2019s new, so it will be great to have this option, and it may help drive in-person attendance because remote audiences will see what they\u2019re missing,\u201d she said. \u201cWhenever you have cameras and lights on the show floor, it creates buzz and excitement.\u201d<\/p>\n Here are her quick tips for making the most of hybrid events, especially when streaming from the show floor:<\/strong><\/p>\n 1.<\/strong>\u00a0Remote audience viewers really appreciate being recognized by name when their questions are transmitted to the speaker or panel. \u201cGreat question from Phil in Philadelphia \u2026\u201d Also, for the ASHE remote audience, streaming content that is very how-to oriented is much more relevant than policy or theoretical discussion. Bottom line: know your remote audience and personalize interactions when possible.<\/p>\n 2.\u00a0<\/strong>Cord management is critical when you are moderating. Get a handle beforehand on how to deal with all the chords and connections you will have on the set when you are moderating a live stream session.<\/p>\n 3.\u00a0<\/strong>You may have to experiment with business models before finding one that works best. ASHE started out charging a fee for remote attendance, but now uses a sponsorship model.<\/p>\n 4.\u00a0<\/strong>Obviously, it\u2019s not a good idea to trap attendees for a long period anywhere on the show floor. Streaming sessions that last about 15 minutes and are held periodically throughout show hours work well.<\/p>\n 5.<\/strong>\u00a0Social media is a great tool for building interest and remote attendance, but make sure you have great content links. Tweeting or texting a link to something that\u2019s not of keen interest won\u2019t deliver results.<\/p>\n For more, see\u00a0<\/em>\u201c<\/em>Get the Word Out: Increase Your Association<\/em>\u2019<\/em>s\u00a0<\/em><\/a><\/em>Value Proposition and Reach with Digital Events,<\/em>\u201d<\/em><\/a>\u00a0<\/em>a VEI session at Convening Leaders i<\/em>n Vancouver in January. Dana Freker Doody is one of several presenters offering tips and suggestions based on association case histories.<\/em><\/p>\n <\/body><\/p>\n","protected":false},"excerpt":{"rendered":" This article by Regina McGee from Virtual Edge Institute is reprinted here with permission and originally appeared online\u00a0here.\u00a0 Why live stream from the exhibit hall? For the American Society for[…]<\/p>\n","protected":false},"author":2,"featured_media":2761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[40,41],"tags":[],"_links":{"self":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/118"}],"collection":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":0,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media\/2761"}],"wp:attachment":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}