{"id":139,"date":"2013-02-07T10:10:30","date_gmt":"2013-02-07T10:10:30","guid":{"rendered":"http:\/\/localhost\/expogroup\/2013\/02\/07\/brain-candy-leadership-and-the-future\/"},"modified":"2018-12-10T13:20:43","modified_gmt":"2018-12-10T13:20:43","slug":"brain-candy-leadership-and-the-future","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/brain-candy-leadership-and-the-future\/","title":{"rendered":"Brain Candy Leadership and the Future"},"content":{"rendered":"

<\/p>\n

Three PCMA sessions stuck out last month for both content and style. As one in a random series of Dana\u2019s Conference Notes, let\u2019s explore them.<\/p>\n

Brain Candy presented by Jeff Hurt, Velvet Chainsaw<\/font><\/a><\/strong><\/p>\n

<\/font><\/a>We talk a lot about the trade show being fascinating but in no way is that the only space where attendees need help refocusing their brains and inspiring themselves to learning. Spatial concepts and intriguing room sets were presented in this session that walked its own walk, as attendees experienced Station Rotation while learning about the impact of one\u2019s physical environment on one\u2019s thinking.<\/p>\n

Think of station rotation like those centers we moved through in preschool and kindergarten \u2014 block center, dough center, book center, etc. Each had a different feel and inspired different behavior. The actual act of moving through each station was a boon for kinesthetic learners. My biggest takeaway was the assignment of a learning partner from the start \u2014 someone who traveled the journey with me throughout the session, experiencing the same stations at the same time. It\u2019s always good to have a buddy, and it was one more face to recognize at that evening\u2019s reception.<\/p>\n

PCMA MBA Leadership Training presented by Richard Hadden, Contented Cows<\/font><\/a><\/strong><\/p>\n

I<\/a>t\u2019s not often the letters MBA are seen on a conference schedule, but this course in particular lived up to the fancy moniker, provide solid takeaways for new and experienced leaders. Despite the speakers insistence on calling A players farm animals with his Contented Cows reference, the point was clear: Leaders can and must inspire employees to give more.<\/p>\n

The equation presented is one to memorize:<\/p>\n

Personal Capability minus<\/em> Minimum Job Requirements equals<\/em> Discretionary Effort.<\/p>\n

Note it\u2019s discretionary. Employers can\u2019t pay for it, so leaders have to inspire it. The Discretionary Effort is what employees give to their work when they are personally engaged, when they wake up and want to play. Enough studies have shown that an engaged, capably led workforce is one of the best things for a company\u2019s bottom line, so inspiring that Discretionary Effort has major ramifications on the success of a team, project, company or show.<\/p>\n

Scenarios for the Future presented by Francis Friedman, Time & Place Strategies<\/font><\/a><\/strong><\/p>\n

<\/font><\/a>
\nResearch recently released on Convention Exhibits and Tradeshows of 2016 show five different scenarios to aid events and exhibits industry executives in forecasting, backcasting and overall strategic planning. By creating five different scenarios, the research team enables us to envision what we want our individual future to look like.<\/p>\n

As presented in a quick Learning Lounge session by Francis Friedman, the paper identifies five main personality or organizer types: Those who think \u201cWe\u2019re OK\u201d no matter what comes along, those circling the wagons thinking \u201cWe control the data,\u201d those dragging their feet a bit with a \u201cWe\u2019re getting ready to change\u201d attitude, those who have already flipped into new nontraditional models like \u201chosted buyer events\u201d and those who can completely reset and turn the reins over to their community and have a\u201d\u00a0\u00a0 true juried event.\u201d<\/p>\n

Where do you fall? The paper offers some great ideas on steps to take and ways to incorporate the findings into your planning. The online #expochat community also discussed this research shortly after PCMA and \u00a0offers its open discussion in archive format here<\/font><\/a>.<\/p>\n

Are you ready for all this change? You\u2019re not alone! Comment and let\u2019s talk about it.<\/p>\n

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