{"id":2042,"date":"2015-04-01T10:12:33","date_gmt":"2015-04-01T10:12:33","guid":{"rendered":"http:\/\/localhost\/expogroup\/2015\/04\/01\/three-trends-from-exhibitor-live\/"},"modified":"2018-12-09T23:48:58","modified_gmt":"2018-12-09T23:48:58","slug":"three-trends-from-exhibitor-live","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/three-trends-from-exhibitor-live\/","title":{"rendered":"Three Trends From Exhibitor Live"},"content":{"rendered":"

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Exhibitor Live<\/a>, the annual trade show for exhibit\u00a0pros known for creativity and trend-spotting, did not disappoint this year. \u00a0Our team was there to get a feel of what\u2019s new, what\u2019s fresh and what\u2019s trending in exhibits and events.<\/p>\n

Pia Saxena has been designing experiential environments for over 15 years, meaning she\u2019s seen many trends come and go. Pia can easily spot what will and won\u2019t work for an exhibitor so we asked her to give us some insight from Exhibitor Live.\u00a0<\/p>\n

What trends did you see on the show floor?\u00a0 Fabric again? Exposed metal? Digital everywhere?<\/strong><\/p>\n

Recycled\u00a0 and reused seemed to be the most prevalent theme on the show floor.\u00a0 A lot of exhibit companies were using recycled woods, paneling and flooring, along with digital, which was an interesting combination.<\/p>\n

We know that is a great look, because that\u2019s what was featured in our own booth!\u00a0 What about colors?<\/strong><\/p>\n

Earthy colors for some exhibits contrasted on the show floor with really vibrant colors\u00a0 for others. And like the recycled wood\/digital screen juxtaposition, the earthy tones with a pop of neon can really draw attention.<\/p>\n

I hear that there were some exhibits going old school. Your thoughts?<\/strong><\/p>\n

I think old school is not a bad thing\u2026. if it’s well done. For example, one booth used rolls of butcher paper for their interactive experience.\u00a0 The environment they created in the booth space tied really well to their messaging. \u00a0 That is the key \u2013 whatever your look or design, it has to promote your business.<\/p>\n

Quite the opposite, I saw another booth that\u00a0had the virtual reality headgear\u00a0but other than a few tables with the goggles, some lounge furniture and pretty simple walls, there wasn’t much of a story.\u00a0 It was less than memorable for someone who didn\u2019t put on the goggles (like me) so engaging the attendees to immerse themselves is becoming more important as companies attempt to create interactive experiences.<\/p>\n

Did you come away with any ideas that you are going to incorporate in your next design<\/strong>?\u00a0<\/p>\n

I always come away for great ideas from looking at what other people are doing.\u00a0 It is not always the coolest, most high-tech, or biggest design that has the most impact.\u00a0 The exhibit space and the message have to tie together, otherwise the impression made is not a lasting one.\u00a0<\/p>\n

For example, I loved this hanging sign (see above)<\/strong><\/em> ; it\u2019s simple and clever, so well executed.\u00a0 A lot of companies do overhead hanging signs and one doesn’t really cost more than the other, however, one like this has a bigger impact.<\/p>\n

In the end, that\u2019s what we all want!<\/strong><\/p>\n

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