{"id":234,"date":"2017-02-03T10:11:51","date_gmt":"2017-02-03T10:11:51","guid":{"rendered":"http:\/\/localhost\/expogroup\/2017\/02\/03\/creativity-unconfined\/"},"modified":"2018-12-09T23:40:45","modified_gmt":"2018-12-09T23:40:45","slug":"creativity-unconfined","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/creativity-unconfined\/","title":{"rendered":"Creativity Unconfined"},"content":{"rendered":"

<\/p>\n

<\/p>\n

\u00a0<\/p>\n

\u201cService is not just a department.\u201d<\/p>\n

\u201cEveryone\u2019s in sales.\u201d<\/p>\n

\u201cWe are all marketers.\u201d<\/p>\n

Platitudes such as these sound trite around the conference table but within them exist nuggets of truth. Today, add another truth: Creativity is everyone\u2019s responsibility.<\/p>\n

We can all be creatives, we all must be creatives.<\/h3>\n

As the role of event planner changes to that of experience architect and as\u00a0we focus not just on meeting logistics but on the overall experience of a conference, creativity and the requisite acceptance of fresh new ideas is everyone\u2019s job.<\/p>\n

At the recent Professional Convention Management Association\u2019s Convening Leaders conference, noted creative coach Scott Belsky delivered a closing keynote with a roadmap for creative thinking anyone can adopt. His formula for success?<\/p>\n

Creativity x Organization = Impact<\/strong><\/p>\n

Is there a greater formula for creatively restructuring an event, for morphing the job of detail minded event planner into creative-minded experience architect? Belsky encouraged the audience to work diligently at overcoming creative pitfalls; here are five to avoid.<\/p>\n

    \n
  1. \nLove of Idea Generation<\/strong> \u2013 For event planners, this could prevent you from executing one creative idea before jumping to the next. It\u2019s also important to measure the success of your idea and\u00a0it\u2019s qualitative impact,\u00a0before moving along to the next crazy thing.<\/li>\n
  2. \nOperational Gravity <\/strong>\u2013 Yes, this is when you get stuck in FBO approvals and a seeming crisis with tablecloths at the venue. Suddenly you find yourself sucked down to tactical level unable to creatively solve problems, implement new ideas and even think strategically.<\/li>\n
  3. \nLack of Feeling Organized<\/strong> \u2013 This is where pretty file folders can help, or the latest organizational app. But rather than jumping into a hot new organizing method, create or adapt your own so that you become loyal to your own process. If answering emails in the morning works for you, don\u2019t abandon that organizational method when you read a conflicting article.<\/li>\n
  4. \nLack of Accountability<\/strong> \u2013 Just do it, really.<\/li>\n
  5. \nLack of Leadership Capability<\/strong> \u2013 Your ideas need a creative leader, and that creative leader is you. Belsky urged all to keep pushing ideas forward, to break through bureaucracy by finding the boss who can make the one small decision that could bring your idea forward and pushing for that decision to be made, then the next small decision, and onward.<\/li>\n<\/ol>\n

    \u00a0<\/p>\n

    Belsky delivered a message for creatives, but the real message from PCMA was that we are all creatives. What\u2019s the last thing you created? We\u2019d love to hear about it in the comments!<\/p>\n

    <\/body><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00a0 \u201cService is not just a department.\u201d \u201cEveryone\u2019s in sales.\u201d \u201cWe are all marketers.\u201d Platitudes such as these sound trite around the conference table but within them exist nuggets of[…]<\/p>\n","protected":false},"author":2,"featured_media":2588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/234"}],"collection":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/comments?post=234"}],"version-history":[{"count":0,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media\/2588"}],"wp:attachment":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media?parent=234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/categories?post=234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/tags?post=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}