{"id":254,"date":"2013-10-03T10:12:12","date_gmt":"2013-10-03T10:12:12","guid":{"rendered":"http:\/\/localhost\/expogroup\/2013\/10\/03\/taking-care-of-business\/"},"modified":"2018-12-09T23:51:20","modified_gmt":"2018-12-09T23:51:20","slug":"taking-care-of-business","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/taking-care-of-business\/","title":{"rendered":"Taking Care Of Business"},"content":{"rendered":"<\/p>\n![\"\"](\"http:\/\/www.lq.com\/lq\/images\/mediakit\/Corp_Logo_color.jpg\")
The famous hotel company La Quinta Inns & Suites was looking for a partner in the experiential marketing arena to help extend their brand and emphasize their campaign targeting business travelers, \u201cTaking Care of Business.\u201d\u00a0 Through diligent personal networking and a strong commitment to premier service, The Expo Group began working with La Quinta on their exhibit properties with a long-term goal of designing a new booth to be revealed at the Global Business Travel Association annual meeting and trade show at end of the summer.\u00a0<\/p>\n
\u00a0\u201cLa Quinta was looking for something that would showcase their property offerings.\u00a0 We created a plan to use pieces of their existing booth structure and design an environment using large back lit graphics that helped attendees feel they could just walk right into the picture.\u201d<\/p>\n
![\"\"](\"http:\/\/osc.theexpogroup.com\/img\/lib\/exposure\/2013\/Sept2013\/la_quinta_booth_photos_002.jpg\")
<\/p>\n
Working with marketing design firm Webb Mason, several types of back light options were tested including vinyl, fabric and even plexiglass.\u00a0\u00a0 Finally, La Quinta decided to use four of the 8-foot-by-8-foot Excursion Light Box System with Dye Sub graphics.\u00a0\u00a0 The Expo Group then designed and built a wooden structure to encase and secure the large display as well as an upgraded light tower and a fruit and water bar for refreshments.\u00a0 And through The Expo Group\u2019s partnership with AV experts, PSAV, a 30-foot wide by 15-foot tall projection screen was hung 25 feet in the air at the back of the exhibit to showcase the brand experience.<\/p>\n
Bryan reports that the show was a huge success for the client.\u00a0 \u201cNot only did their booth outshine their competitors on the floor but traffic was heavy all show long.\u201d<\/p>\n
La Quinta\u2019s team even sent out a tweet to The Expo Group account commending the booth during the show and using their exhibit photo as a way to further draw attention to La Quinta\u2019s presence on the trade show floor.<\/p>\n
Congrats to La Quinta and here\u2019s to many more days of working with The Expo Group and always \u201ctaking care of business like never before.\u201d<\/p>\n
<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"
The famous hotel company La Quinta Inns & Suites was looking for a partner in the experiential marketing arena to help extend their brand and emphasize their campaign targeting business[…]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[40,41],"tags":[],"_links":{"self":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/254"}],"collection":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/comments?post=254"}],"version-history":[{"count":0,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/254\/revisions"}],"wp:attachment":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media?parent=254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/categories?post=254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/tags?post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}