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Sometimes creativity gets religion-like status, says Professor and Author David Burkus, because it seems so sacred and mysterious.<\/p>\nSometimes creativity gets religion-like status, says Professor and Author David Burkus, because it seems so sacred and mysterious.<\/p>\n
Guess what? It\u2019s not.<\/p>\n
In a heavily-attended session at Event Marketing Summit in Salt Lake City last month, event and exhibit marketing professionals heard from Burkus how to separate the myths of creativity <\/a>from the actual truth as he encouraged us all to take creativity off that sacred pedestal and trust on the creative process.<\/p>\n Here are the myths:<\/p>\n Eureka Myth<\/strong> \u2013 Truth: Creation is in incubation and tipped to actuality by an insight or revelation, then must elaborate and evaluate.<\/p>\n Breed Myth<\/strong> \u2013 Truth: It\u2019s really a learned skill, comes from nurture not born with it.<\/p>\n Originality Myth<\/strong> \u2013 Truth: Great ideas are not always new because anyone can create a new combination of ideas.<\/p>\n Incentive Myth<\/strong> \u2013 Truth: Creativity is best born in environments of trust and autonomy. The if-then reward schematic is not effective for encouraging creativity, as expounded upon in in Daniel Pink\u2019s Drive.<\/u><\/a><\/p>\n Brainstorming Myth<\/strong> \u2013 Truth: More to the process than sitting around throwing out ideas. Make everything a prototype, capture feedback and refine.<\/p>\n Expert Myth<\/strong> \u2013 Most often, groundbreaking ideas come from the outside because experts throw up barriers based on their knowledge rather than having an open mind.<\/p>\n Be the person who says \u201cMy Brain is Open.\u201d<\/p>\n