{"id":289,"date":"2016-10-01T10:12:42","date_gmt":"2016-10-01T10:12:42","guid":{"rendered":"http:\/\/localhost\/expogroup\/2016\/10\/01\/six-takeaways-from-ceir-predict\/"},"modified":"2018-12-09T23:41:32","modified_gmt":"2018-12-09T23:41:32","slug":"six-takeaways-from-ceir-predict","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/six-takeaways-from-ceir-predict\/","title":{"rendered":"Six Takeaways From CEIR Predict"},"content":{"rendered":"

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The Center for Exhibition Industry Research summit proved insightful once again. Here we share six takeaways that can augment your business decisions.<\/p>\n

1. Growth<\/strong><\/span><\/p>\n

The industry overall is growing consistent with GDP, which it has done since 2010, and is forecasted to stay that way for some time. Growth in the exhibitions space is between 2% and 3% the rate of the broader economy. Food is one of the overperforming sectors, business services an underperformer.<\/p>\n

2. Attendance<\/strong><\/span><\/p>\n

The pressure to grow show attendance is immense. \u00a0\u201cHow do I grow my show?\u201d was the overwhelming sentiment of those at the event. This has been top-of-mind for several quarters even though overall industry attendance was down only slightly, about 2% in the most recent\u00a0CEIR-provided report.<\/p>\n

3. Data<\/strong><\/span><\/p>\n

The interest in how to better leverage data is growing, slowly, but must be a real initiative for smart show organizers. The ability to turn to already trusted partners for help in creating evidence-based data to inform decisions is one way out of the conundrum many have about how to harness all that data, exactly.<\/p>\n

4. Tools<\/strong><\/p>\n

CEIR now offers members two new products available at ceir.org:<\/p>\n