{"id":314,"date":"2012-10-04T10:13:13","date_gmt":"2012-10-04T10:13:13","guid":{"rendered":"http:\/\/localhost\/expogroup\/2012\/10\/04\/is-your-exhibit-floor-fascinating\/"},"modified":"2018-12-09T23:52:40","modified_gmt":"2018-12-09T23:52:40","slug":"is-your-exhibit-floor-fascinating","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/is-your-exhibit-floor-fascinating\/","title":{"rendered":"Is Your Exhibit Floor Fascinating?"},"content":{"rendered":"

<\/p>\n

Is Your Exhibit Floor Fascinating?<\/p>\n

Do attendees have an \u201cintense emotional focus\u201d to your exhibition? Fascinating.<\/p>\n

As people demand more from their experiences, demand to be entertained, demand speed unlike ever before, show organizers and event planners must deliver fascinating experiences in order to<\/p>\n

\u00a0 Create positive memories for attendees<\/li>\n
\u00a0 Drive emotional connections among your community<\/li>\n
\u00a0 Inspire loyalty to your brand<\/li>\n
\u00a0 Retain current customers<\/li>\n
\u00a0 Attract new followers through word of mouth<\/li>\n<\/ul>\n
Dana Freker Doody recently presented this idea at the IAEE Central Texas Chapter<\/font><\/a>\u00a0and will deliver an expanded encore at 11am Thursday, Dec. 6 for IAEE\u2019s Expo!Expo! <\/font><\/a>Annual Meeting.<\/p>\n
Think about how you can make a shift, turn good to great, deliver the wow, and all those other esoteric catchphrases that appeal to humans, that appeal to the basic human nature of your attendees and fascinates them. Shifts in floorplan layout, perhaps creating exhibit hall activities, and even engaging the five senses may push you closer to your show\u2019s strategic goals.<\/p>\n
\u201cWhen customers are fascinated by you and your message, they\u2019re more likely to trust, believe and respect you,\u201d says Sally Hogshead, author of\u00a0 Fascinate: Your 7 Triggers to Persuasion and Captivation<\/font><\/em><\/a>.<\/p>\n
How are you fascinating your community? Is your exhibit floor a happenin\u2019 place? What has resulted from your efforts?<\/p>\n
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