{"id":336,"date":"2014-01-27T10:13:35","date_gmt":"2014-01-27T10:13:35","guid":{"rendered":"http:\/\/localhost\/expogroup\/2014\/01\/27\/put-yourself-out-of-business\/"},"modified":"2018-12-09T23:51:00","modified_gmt":"2018-12-09T23:51:00","slug":"put-yourself-out-of-business","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/put-yourself-out-of-business\/","title":{"rendered":"Put Yourself Out Of Business"},"content":{"rendered":"

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Try to put yourself out of business. No, really, you should try.<\/p>\n

PCMA opening keynote Lisa Bodell of futurethink <\/strong>is the author of Kill the Company<\/u><\/strong><\/a> and encouraged everyone to take thirty minutes to try and put themselves out of business.<\/p>\n

If you were to start a show to lure away your own exhibitors and attendees, what would it look like? What would it be called? Where would it be?<\/p>\n

If you wanted to build a new booth for an onsite exhibit experience, what kind of design would you go for? What activities would happen within?<\/p>\n

If you blew up your entire event schedule, what would stay on the calendar and what wouldn\u2019t be missed at all? Which events you produce or attend are vital?<\/p>\n

Don\u2019t do it all at once, let\u2019s chew this elephant one bite at a time. Because there are always questions to be answered, and because innovation isn\u2019t always a hurry-up-and-change adventure.<\/p>\n

Be deliberate. Set aside a \u201cRethink Time\u201d that works best for you. Calendar 30 minutes a day, or maybe a two-hour chunk per week. Just be sure to protect that time, the time you are going to spend putting yourself out of business; it will be worth it!<\/p>\n

We are helping people RETHINK their shows, events, exhibits and experiences. How could we best help you do that?<\/p>\n

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