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Irving, Texas \u2013 Dec. 11, 2018 \u2013 The Expo Group, an exhibitions, and events partner that invests in growth, continues to make life easier for clientele with smart, seamless technology tools.<\/p>\n
\u201cTechnology is at the center of our lives, disrupting entire industries, including our own,\u201d says The Expo Group Chief Sales Officer Toby Purdy. \u201cTo remain relevant and grow businesses, technology is required. Our ExpoSuite\u2122 single event technology service platform ensures compelling, memorable and measurable experiences.\u201d<\/p>\n
ExpoSuite combines all the agile, proprietary tools developed for trade show organizers, exhibitors and sponsors to execute an event with a new solution, Expo1\u2122, that focuses on digital analytics, engagement and marketing. The company customizes digital solutions that go straight to the heart of client objectives then measures their performance and, most importantly, analyzes the results. Clients receive detailed synthesis that results in real improvements.<\/p>\n
\u201cOptimizing revenues and experiences for attendees, exhibitors and sponsors is paramount to a successful trade show or event,\u201d Purdy says. \u201cThe Expo Group invests in analytical research, digital tools and personnel so that our clients can grow.\u201d<\/p>\n
In developing new technology tools and enhancing current tools, the company spent a year speaking with exhibitors and trade show managers across industry sectors while studying the behavior of digital trendsetters like Amazon, Uber and Airbnb. These trendsetters have created ubiquitous online behaviors The Expo Group can leverage within the ExpoSuite offerings to improve the trade show and event experience.<\/p>\n