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Focusing on your own creativity can lead to greater professional success and more personal fulfillment.\u00a0The Expo Group Level5’s EVP of Creative Michael McCauley presented these stories at the TSNN Awards Executive Conference to help simplify where a soul in search of creativity should focus.<\/big><\/p>\n
When you reach\u00a0an optimal creative \u201cflow\u201d state, the ideas come naturally. Here’s how McCauley suggests you get in that flow state.<\/p>\n
\u00a01. Obey Your Hunches<\/strong>: Learn the power of these hunches, where they come from and how to maximize them. There is great mystery in hunches and more going on than you might think.<\/p>\n \u00a02. Build Cathedrals: <\/strong>Think higher by assigning greater meaning to the work.<\/p>\n \u00a03. Seek Your Daily Inspiration: <\/strong>Engage the heart to jumpstart the mind.<\/p>\n \u00a04. Get into Flow State:<\/strong> Techniques to turn off the left-brain to let the idea generating right-brain flow.<\/p>\n \u00a05. Be OK with Intangibles:<\/strong> It\u2019s ok not to know all the answers or solve all the problems in one attempt. By simply talking around the issues\/challenges, the right brain is quietly working overtime and will ultimately get there\u2014if you let it.<\/p>\n \u00a06. It\u2019s Not an Accident: <\/strong>Great ideas happen for a reason, you just don\u2019t know it yet.<\/p>\n \u00a07. Creativity is Currency:<\/strong> In the age of AI, enhancing personal creativity is one of the key marketable skills in a future with more and more artificial intelligence permeating home and work life.<\/p>\n \u00a08. No Naysayers: <\/strong>Keep the know-it-all attitudes OUT of brainstorming.\u00a0<\/p>\n \u00a09. \u00a0Brainstorming CAN work<\/strong>, but most often DOES NOT. Why it does not work and how to optimize brainstorming!<\/p>\n \u00a010. BE PRESENT!<\/strong> Stop being a slave to your mobile device, engage, open heart and mind to others\u2026the ideas are all around you, don\u2019t miss them by being consumed by your device.<\/p>\n Everyone loves a good quote! Tweet some of these to serve as witness to your creative quest.<\/strong><\/p>\n \u201cKey to creativity\u2026immerse yourself in your subject matter, love, honor and above all, obey your hunches.\u201d\u00a0–Leo Burnett <\/strong><\/p>\n<\/blockquote>\n \u201cGreat spirits have always encountered violent opposition from mediocre minds.\u201d —Albert Einstein<\/strong><\/p>\n<\/blockquote>\n \u201c Strong minds discuss ideas, average minds discuss events, weak minds discuss people.\u201d\u00a0–Socrates <\/strong><\/p>\n<\/blockquote>\n \u201cThe most beautiful experience we can have is the mysterious.”\u00a0 –Albert Einstein\u00a0 <\/strong><\/p>\n<\/blockquote>\n \u201cIdeas are like fish. If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you\u2019ve got to go deeper. Down deep, the fish are more powerful and more pure. They\u2019re huge and abstract. And they\u2019re very beautiful.\u201d\u00a0–David Lynch <\/strong><\/p>\n<\/blockquote>\n \u201cIf the idea does not scare you\u2026it\u2019s probably not that good.\u201d\u00a0–Lee Clow <\/strong><\/p>\n<\/blockquote>\n \u201cMake an empty space in any corner of your mind, and creativity will instantly fill it.\u201d –Dee Hock<\/strong><\/p>\n<\/blockquote>\n \u201cThe comfort zone is the great enemy to creativity; moving beyond it necessitates intuition, which in turn configures new perspectives and conquers fears.\u201d\u00a0–Dan Stevens<\/strong> If you missed the presentation, check out these titles for inspiration.<\/strong><\/p>\n Social Physics \u2013 How Good Ideas Spread \u00a0<\/em>by Alex Pentland<\/p>\n Flow: The Pyschology of Optimal Experience<\/em> by Mihaly Csikszentmihalyi<\/p>\n The Age of Spiritual Machines<\/em> by Ray Kurzweil<\/p>\n Shop Class as Soulcraft <\/em>by Matthew B. Crawford<\/p>\n Inside the Box<\/em> by Drew Boyd and Jacob Goldenberg<\/p>\n Whole New Mind<\/em> by Daniel Pink<\/p>\n Michael McCauley is a 20-year industry veteran, Michael has led creative teams on unique projects for national television, cross-channel media and in the world live entertainment programs. On the communications front, Michael has been the driving force behind major creative programs for some of today\u2019s most high-profile brands including: Target, VW, Intel, American Express, 3M, CBS Television and IBM.<\/em><\/small><\/p>\n <\/body><\/p>\n","protected":false},"excerpt":{"rendered":" Focusing on your own creativity can lead to greater professional success and more personal fulfillment.\u00a0The Expo Group Level5’s EVP of Creative Michael McCauley presented these stories at the TSNN Awards[…]<\/p>\n","protected":false},"author":2,"featured_media":2438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[40,43],"tags":[],"_links":{"self":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/4"}],"collection":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":0,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media\/2438"}],"wp:attachment":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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