{"id":5573,"date":"2019-10-04T15:55:50","date_gmt":"2019-10-04T15:55:50","guid":{"rendered":"https:\/\/c1mdevsite.com\/theexpogroup.com\/?p=5573"},"modified":"2019-10-04T16:08:36","modified_gmt":"2019-10-04T16:08:36","slug":"boost-registration-for-transformable-experience","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/boost-registration-for-transformable-experience\/","title":{"rendered":"Boost Registration for Transformable Experience"},"content":{"rendered":"

CHALLENGE:<\/strong><\/h3>\n

How do you best use technology and media to alert a pool of potential attendees about the innovative ideas at your show?\u00a0 That was the challenge facing the organizers of METALCON, who enlisted the help of The Expo Group and our ShowOptimizer<\/a> tool to boost marketing of \u201cThe Total Experience.\u201d<\/p>\n

SOLUTION:\u00a0<\/strong><\/h3>\n

\"\"The Expo Group\u2019s ShowOptimizer initiative allowed METALCON to secure coinvestment funding and use it to boost marketing of The Total Experience. METALCON and The Expo Group partnered on a series of videos, sharing the cost of producing and distributing them over social media channels that made the industry aware of the enhanced features of the event.<\/p>\n

\u201cWith the video, it\u2019s all about people. When you see people in action it gives you the desire to participate yourself. This was a great idea and I wouldn\u2019t have made a move like this without the help of The Expo Group.\u201d – Claire Kilcoyne,<\/strong> Vice President, Trade Shows, PSMJ Resources.<\/p><\/blockquote>\n

RESULTS:<\/strong><\/h3>\n

Campaign results included more than 22,000 email opens and over 400 views on Facebook alone with increased registration revenue.\u00a0 To learn more, be sure and download the full case study available here.\u00a0<\/strong><\/a><\/p>\n

BONUS!\u00a0 Check out one of the promo videos from the case study below!<\/p>\n