{"id":62,"date":"2018-02-01T10:09:22","date_gmt":"2018-02-01T10:09:22","guid":{"rendered":"http:\/\/localhost\/expogroup\/2018\/02\/01\/four-tips-for-making-your-own-podcast\/"},"modified":"2018-12-09T23:20:44","modified_gmt":"2018-12-09T23:20:44","slug":"four-tips-for-making-your-own-podcast","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/four-tips-for-making-your-own-podcast\/","title":{"rendered":"Four Tips For Making Your Own Podcast"},"content":{"rendered":"

<\/p>\n

This article originially appeared on PCMA’s website here<\/a> and is reproduced with permission.\u00a0<\/em><\/small><\/p>\n

by Casey Gale<\/p>\n

You only need a voice, a microphone, a computer, and simple audio editing software to create a\u00a0podcast<\/a>, according to Dana Freker Doody, vice president of communications and communities for The Expo Group.<\/p>\n

As co-host of the company\u2019s\u00a0Exposure Podcast<\/a>, a monthly events industry program that currently features 35 episodes, she has learned a thing or two about what can make or break a podcast. \u201cWhen you\u2019re in someone\u2019s ears, you have their attention in a very different way than if you\u2019re working with them visually,\u201d she said in her Convening Leaders Media Studio session, Podcast 101. \u201cIt really is a portable way to communicate with people.\u201d Here are our top four takeaways from her session:<\/p>\n

\n1. Be true to your brand.<\/strong>\u00a0<\/h3>\n

What is your organization\u2019s voice? \u201cIs it formal? Is it fun? Is it playful?\u201d Freker Doody asks. \u201cThis is something your communications team probably has [outlined] for your organization overall.\u201d Your organization\u2019s voice should carry over into your podcast, according to Freker Doody. This includes the types of segments you feature \u2014 bantering co-hosts versus straight news pieces, for example.<\/p>\n

\n2. Music matters.<\/strong>\u00a0<\/h3>\n

Any music featured in your podcast should also match your organization\u2019s tone. It can be as lively as a guitar solo or as mellow as elevator music, but it must be obtained legally. \u201cJust like with photos, there is music now that you can get royalty-free,\u201d Freker Doody says. Royalty-free music websites include Digital Juice, Magnatune, and Shutterstock.<\/p>\n

\n3. Get personal when possible.<\/strong>\u00a0<\/h3>\n

When interviewing podcasts guests, it is important to add a human element to your questions, Freker Doody suggests. \u201cGet that content out of them, get those good bits of learning, but also get to know them as people and make them more accessible.\u201d If the podcast features a host, listeners should also have a sense of the host\u2019s personality. \u201cPeople know where I am, they know what I\u2019m interested in,\u201d Freker Doody says. \u201cPersonal interactions are important.\u201d<\/p>\n

\n4. Subject matters.<\/strong>\u00a0<\/h3>\n

Podcasts aren\u2019t just interviews or informative news stories. They can also feature product reviews related to your association or event, important membership updates, and more. Podcast hosts can use certain subjects as a way to interact with the industry community. \u201cDepending on what space you\u2019re in, you may have people sending you things because they want to be featured on your podcast,\u201d Freker Doody says. \u201cYou may have people sending you press releases.\u201d<\/p>\n

<\/body><\/p>\n","protected":false},"excerpt":{"rendered":"

This article originially appeared on PCMA’s website here and is reproduced with permission.\u00a0 by Casey Gale You only need a voice, a microphone, a computer, and simple audio editing software[…]<\/p>\n","protected":false},"author":2,"featured_media":2329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/62"}],"collection":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":0,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media\/2329"}],"wp:attachment":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}