{"id":7676,"date":"2021-02-28T22:13:28","date_gmt":"2021-02-28T22:13:28","guid":{"rendered":"https:\/\/c1mdevsite.com\/theexpogroup.com\/?p=7676"},"modified":"2021-03-04T17:40:49","modified_gmt":"2021-03-04T17:40:49","slug":"rev-up-the-roi-for-your-virtual-exhibitors","status":"publish","type":"post","link":"https:\/\/c1mdevsite.com\/theexpogroup.com\/rev-up-the-roi-for-your-virtual-exhibitors\/","title":{"rendered":"Rev Up the ROI for Your Virtual Exhibitors"},"content":{"rendered":"

\"\"<\/p>\n

As virtual and hybrid platforms continue to evolve to provide the best experiences for attendees and show organizers, one key audience often can be overlooked \u2013 The Exhibitor. Without an actual exhibit floor to walk, these crucial partners may not get the exposure that can ensure their participation going forward<\/p>\n

Here are some quick tips to help drive that online traffic to your virtual exhibit hall and help rev up the ROI for exhibitors.<\/p>\n

    \n
  1. Promotion<\/strong> \u2013 Make it easy for exhibitors to promote their presence with official logos, template emails, shareable videos and even suggested social media blurbs that are easily customizable. Speaking of social media, you could leverage your own social media channels to promote VIP Exhibitors during the show with direct links to their online booth.\u00a0\u00a0 Also, consider providing access to attendee email lists either pre-show or post-show. \u00a0\u00a0And don\u2019t forget to encourage and promote prizes and gamification opportunities if available on your platform.<\/li>\n
  2. Training<\/strong> \u2013 Have you ever logged onto a platform and have no idea how to interact? Training, either by webinar or simple screencast videos, can be hugely beneficial to both attendees and exhibitors. \u00a0Not all platforms are intuitive and what seems obvious to some may not be to others.\u00a0 Consider a creating a link out to an FAQ that has both text and video examples to help exhibitors optimize their space and utilize all available tools.<\/li>\n
  3. Design<\/strong> – There are platforms that offer 3D representations of exhibit halls with actual booths that your avatar can \u201cwalk\u201d into and 2D versions that are simply a long list of vendors and suppliers but no matter what, Search and Filter options are a must. If available, consider highlighting various random or sponsored booths at the top of the page, every time an attendee enters.\u00a0 Some platforms are now offering a \u201cmatchmaking\u201d service that suggests exhibitors based on an attendee\u2019s registration profile.<\/li>\n<\/ol>\n

    We hope these tips help you create an online environment that is beneficial for all stakeholders at your show and feel free to share any cool ideas that you\u2019ve come across when attending your favorite trade show floor from the comfort of your own home or office.<\/p>\n","protected":false},"excerpt":{"rendered":"

    As virtual and hybrid platforms continue to evolve to provide the best experiences for attendees and show organizers, one key audience often can be overlooked \u2013 The Exhibitor.<\/p>\n","protected":false},"author":4,"featured_media":7678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[40],"tags":[],"_links":{"self":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/7676"}],"collection":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/comments?post=7676"}],"version-history":[{"count":5,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/7676\/revisions"}],"predecessor-version":[{"id":7761,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/posts\/7676\/revisions\/7761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media\/7678"}],"wp:attachment":[{"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/media?parent=7676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/categories?post=7676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c1mdevsite.com\/theexpogroup.com\/wp-json\/wp\/v2\/tags?post=7676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}